B. Knysh and Associates

Product Marketing Services

We provide a comprehensive set of product marketing consulting services leveraging our strong business and technical experience to ensure you and your products success in the market.

Key Benefits

Understand market and product requirements to meet customer needs the first time out

Identify market and product opportunites and leverage them

Effectively communicate the features and benefits of your products

Improve the effectiveness of your product teams

Use vertical marketing to better penetrate your target customers

Capabilities

We provide a comprehensive set of product marketing services to help your company succeed. Specific services we can offer you include:

Develop Product Strategies and Plan: Provide market analysis including: market size, growth, market share, market segmentation and SWOT analysis. We help you identify and target major market and product opportunities.
Develop Product Requirements and Specifications

We can help you develop detailed product specifications including: target customer characteristics, applications, feature requirements and competitive analysis.

Establish Product Teams: We can help you development product team concepts and process to improve the effectiveness of your product development organization and reduce time-to-market. Establish product management as a market-driven, customer-focused process.
Develop Marketing Collateral and Product Launch Materials

Developmemt of marketing collaterals including: brochures, whitepapers, sales guides and competitive guides to effectively promote your products and to communicate your value proposition.
Develop Vertical Marketing Programs

Develop vertical marketing including: market segmentation and identification, market penetration strategy and vertical market collateral materials. Develop sales resource books including target customers, applications, feature requirements and competitive analysis.